09 Mar 2018

Merman launch Laurie Smith with new Paddy Power campaign and signs to Merman for worldwide representation

Laurie’s notably unpretentious style and ability to draw genuinely comedic performances from sports stars and “non” actors brought him to the attention of Merman.

As former Head of Creative at ITV, Laurie Smith realised his burning ambition to direct and took the plunge. His promo for the launch of BT Sport featuring Michael Owen captured just the right humorous tone for the brand and picked up several awards along the way, thus cementing his long withstanding relationship with BT.

Laurie’s first foray into the new partnership with Merman are six new spots for the latest Paddy Power campaign. The first one, entitled ‘Sh*t Celeb’ received Pick of the Day on David Reviews.